Our company values are: fun, fresh, convivial, accessible. We are a professional company with personality and creative flair.
Our products will be sold all over the world and the demographics are first time mothers (around 25-30 years old) looking for products which are fashion oriented. The company deals with products that are mobility oriented with lots of different designs and colours.
We like the idea of incorporating a hummingbird as a mascot because of the values/look that it represents: love, speed/agility, cuteness, uniqueness (only bird that can hover/fly backwards), highly decorative in lots of different colours.
We would like to see designs that incorporate the hummingbird but you are also free to design a logo that fit the company values.
Upon first view we want our customers to see a brand that makes them feel: warm, happy, comfort, trust.
We want a brand that is memorable, distinctive, clean, approachable and desirable.