We design, manufacture and distribute stylized apparel for rugby players, fans and enthusiasts. Comparable to the current trend of MMA labels, we are looking for help to lend design visuals which are distinctly rugby to t-shirts, hoodies etc.
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Our primary market is 18-35 males who are involved playing and supporting rugby football. Although it's a sport which has a deep tradition of dignity and sportsmanship, it also is known for it's violent nature. Participants take pride in the bloody and sweaty nature of the game and there is a very strong unspoken bond between teammates, very much based on having "battled" together.
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