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I am a passionate runner but I don't have the typical runners physique (6'2 and 260lbs). I am trying to raise awareness and create encouragement for the average (non-runner profile) individual by motivating them to run even though they might not look like the typical runner. In certain running races there is a Clydesdale (like the Belgian horse) category for those participants typically over 200lbs (the strong and mighty or the slightly over weight and out of shape). The Clydesdale is a work horse like the ones used to pull the beer wagon in the Budweiser commercials. As Clydesdales runners we are hard working and passionate but not always super serious. This logo will be used on my blog initially (runlikeaclydesdale.com) and maybe on "Run like a Clydesdale running clothing. My personal goal this year will be to promote the concept of run like a clydesdale and by doing so I will complete 12 marathons and 12 half marathons over 12 months.
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I am looking something with colour and more of a mascot feel with a character in the logo. For example a horse incorporated into the word clydesdale perhaps with a sweat band on and some running shoes etc. looking over his shoulder with a grin and sweat coming from its face. It should have a bit of a modern feel to it.
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