We match baby sitters (typically college aged girls) to families (usually women with high net worths). The sitter jobs on our site are high paying and we want to maintain an exclusive tone in our branding.
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We have two main audiences:1. Families (usually busy moms) looking for part-time child care and house hold help (watching the kids, picking them up from practice, errands, light house work, etc)2. Sitters (usually college aged girls) looking to find a few high quality families to sit for and build relationships with for years to come. The girls typically become part of the "family" and will even sometimes go on vacations with the families to help out while on a trip.The identity of the company should appeal to both groups - be simple and unique! We are also looking for a design that has a distinct mark, so that we can use that in place of the name on merchandise in the future.
We're not hung up on colors yet, so go crazy and let us know if you have any questions, we'll provide feedback as quickly as possible.Thanks, and we're looking forward to your designs!!
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