Skanks United is an apparel company that will appeal to snowboarders, surfers and to some extent, extreme sports enthusiasts and those that aspire to be a part of these communities. The brand is meant to be more ironic than raunchy. The brand is hip but subtle, more mature than brash. It is edgy but not obnoxious.
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Here again, we see the irony of the name Skanks United as critical. Its not meant to be offensive or trashy, but edgy and subtly funny. We see "skank" as being something of a "brother and sisterhood" similar to a trade union. Imagine the logo being on sticker on a snowboard. The slogan is "Not Easy, Being Easy" could be included but it is not critical. We like the brand Hot Tuna Surfwear.
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