My demographic is exhausted, bleary-eyed parents of babies and young children. I want to relay that SB offers education, support and answers to their families sleep problems. Clientele tends to be mothers (some dads) with professional degrees (MD's, attorneys, University Professors, etc.) Urban dwellers.
Also, the current logo is too long-side to side. I need a logo (rounded? stacked?) that works as a "button" on other websites and on my stationary, business card etc.
I'm not sure whether to use the picture of the baby (see attached) in the logo or the line drawing of the family in the logo (rought sketch attached).
My slogan (which doesn't need to be incorporated in the logo because it's too long)
"Helping babies, children and their parents get the sleep they need"