We are a bakery and pastry business with emphasis on providing wholesome, convenient fast food that really does the body good. Our product range includes bread, cakes, sandwiches, salads, freshly squeezed fruit juice cocktails and smoothies. We are starting local but hope to market the brand as a food/wellness franchise business within the region.
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The idea is to use the logo and branding concept on a chain of cafes that would be used as coffeeshop during the day and also an informal restaurant serving modern meals an finger foods at night. Another must have is to create a family friendly / child-safe atmosphere around the logo/brand. Our logo personality should be friendly and inviting, classy and playfully inquisitive. Our target market are mainly the mothers, children, early birds hoping to catch a healthy early breakfast, health/diet conscious exercise buffs.
Two slogans being considered are: "Naturally Good" or "Tastes as good as it is".
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