We offer relevant deals to college students in the Philadelphia. Our aim is to utilize social media and quality deals to establish our site as an everyday stop for college students. The name comes from a combination of "students" and "coupons".
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The site is built for college students starting in Philadelphia. When I say I want the site to be relaxed I mean when kids get on the site I don't want them to feel like they are just getting sold on something. None of the text will remain as is. I'm changing all text to terms college kids hear everyday. The frame of the site isn't of major importance to me. I just want to make sure it looks clean and my logo, a wise owl, should be easily noticeable because I'll be putting him in almost all of my ads. With this demographic social media is huge. Facebook/Twitter/ RSS, the works for these kids. I'm part of this demographic myself and probably the most important thing I've noticed from selling them textbook for a few years is they'll choose whoever sticks out. They have a ton of money to spend, and they are smart about it, but they'll buy from company x 7 days a week without checking competition if the! ir friends are buying that. As long as the site can spread the word and give the college kid no problems in terms of getting around I'll be happy.
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