The logo needs to be typographical.
The logo cannot simply be typed in a font. It must be altered in some way so that we can trademark the logo.
The logo must be simple enough to be able to work on embroidery.
Complementary in terms of being used in web layout. We do not want it to completely overpower the design of the web page.
While the logo may feature the use of colour it also must work well in black and white, reversed out, and in its native colour.
Notwithstanding the above, if you feel that you have some fantastic ideas that contravene some of the points above, then please feel free to make a submission. They will not be disqualified purely on the basis of not complying with the above points. The above points are a guideline only on what we feel we need at this stage however we recognise that you are the design expert, not us.
We are currently undecided on whether or not we should present our company name as "tagly" or "tagly.com". We see your advice and inspiration in this regard!
Delivery must be in the form of vectors (any by that I mean a proper treatment using paths/splines to achieve curves etc rather than a million lines) - Adobe Illustrator is preferred.