We are open to any creativity that you can come up with. Please feel free to use any suggestions in our brief to get a feel and go wild with whatever you can come up with. Creativity is welcomed and encouraged.
Our inspiration comes from a local folk hero dating back to the earliest stages of colonial America. The tradition goes that when William Penn landed on the shores of the now Delaware River, he met with the leaders of the local native Lenni Lenape tribe to make an agreement of peace between the settling Europeans and the Native people of America. The spokesman for the Lenape named “Tamanend”, which is said to mean “ The Affable” was the greatest of all native chiefs. Tamanend and Penn showed an immediate respect for one-another, and under the shade of “The Great Elm at Shackamoxon” they signed a treaty of peace that would last for over one hundred years. The Great Elm would become a symbol of peace for years to come and Tamanend would become a legend and folk hero to the early colonists, and later a key player in the American Revolution.
Tamanend was said to possess no negative qualities and was always a strong proponent of peace, friendship, and love. We want to emulate what Tamanend represented to his people and to the early colonists through our approach to business. We don’t want to serve coffee to customers; we want to serve coffee to friends while reviving the spirit of Tamanend in the greater Philadelphia area.
We would like to incorporate a few aspects of the Philadelphia history into our logo. We would like have included an elm tree or an elm leaf combined with the words, “Tamanend Coffee”.
Samples of the “Join or Die” Flag, some renderings of the Great Elm, and also a few crude drawings of what we had in mind.
We hope that this is a project you will be willing to take part in and look forward to seeing your designs!
Our requirements are as follows:
- The work be original
A Note on Our Business Philosophy:
Our philosophy is one that subscribes to the power of cooperation and collaboration rather than the traditional business model that is structured around a “win at all costs” competition. We want to help create an economic ideology within the business world that focuses on building a symbiotic network of businesses all working toward a more pleasant and cohesive world market. In order to do this we are only working with companies that share similar ideological viewpoints with regards to economic and environmental practice. All companies that we deal with work exclusively at the source making sure that farmers receive equal and fair pay and that their practices are both environmentally friendly and sustainable.
We are hoping to help build a strong community of consciously spending and consuming people in Philadelphia by providing them a place to learn, socialize, and enjoy great artisan products all while taking a step towards a better world for everyone. We hope you will join us in making our dream become a reality.
Tamanend Coffee Team