Usage: As our service is marketed & used online and on mobile devices it's important that the logo is simple enough to create an impact also on a small screen (readable/understandable). Along with that it is important the brand appear trustworthy, because loan applicant needs to provide personal information and banking details.
Audience: Our target group for the service is individuals between 25-50 years old, especially we prefer women in their thirties. Our target audience is looking for convenience and simplicity in their everyday lives and we are offering most innovative solutions to meet their needs. We do not target people under 25, because Peachy is dedicated to responsible lending and we hope that our customers consider taking loans with the same responsibility.
In short we are:
- Clean, Innovative and Fresh
- Professional, but still Fun & Playful at the same time
- Safe, Secure & Trustworthy
- Flexible & Convenient
- Eye catching
According to new logo design we are interested rebuilding our website appearance also, so it is not recommended to gather ideas from our current website.
We would also prefer logos where light blue is used in minimum as most of our competitors use this colour a lot. No fruits (peaches) also no reccomended.
Please fell free to contact us if you have questions.