The letters 'VIP' should be the main element of the logo.
VIP is not a abbreviation, so please dont use dots. Letters should be clearly visible and readible. The letters VIP self are strond and simple, and don't need much crazyness. Keep it simple.
Core values: professional, contemporary, reliable, customer service, simplicity, fresh
Not too technical, not too boring/plain, not too busy, no V.I.P. cliches, no hosting/internet cliches, no red/black combinations.
Try to use with fresh colors to combine. Instead of using black or grey, use white, bright colors or dark blue.
Think more about service companies, internet companies, big companies than off webhosting.
Our website (http://www.vip.nl) will be redesigned in the coming future. At the moment, it doesn't display the look and feel we desire or what we stand for.