Vitamin W will be a network of women-focussed content for educated and engaged readers. it will aggregate content from dozens of news and advocacy orgs, and highlight women's causes and businesses. Note: Pls avoid similarity to VITAMIN WATER logo--lower case sans serif font
Logo should communicate site is about news and information.
Top adjectives for site and logo:
1. High caliber
3. Inspiring (call to action)
Ideas to convey: Bringing together (unity)
Colors: Simple color scheme with 1-2 bold colors. Anything NOT girly (i.e. no pink or purple!)
Other: Logo must be able to stand apart from name and be a distinct graphical elements. Although it shouldn’t be pink, it also should not be overly masculine and angular. It should represent women….but as a new feminist—the sexy, powerful feminist.
Preferred logo types
E.g., Apple, Jaguar
E.g., Nike, Mitsubishi
Values to communicate
* Feminine Masculine