We are a global business and mainly have clients in the UK, USA and Australia.
We have plans to expand beyond the wedding industry so we are looking for a flexible brand identity for "Marketing Machine" where the word Wedding is interchangeable for another industry such as "Restaurant" or "Hotel" Marketing Machine. In the submitted designs, showing one of two of these variations would be beneficial. Only the Wedding version is required to be finalised in this contest though.
As an online business, consideration needs to be given to how the logo will work on social media sites where the profile image space is square. I could see this as being a case where the pictorial mark could be used instead of the full logo.
We're not 100% sure of a character route although we do like how some SaaS companies such as http://www.moz.com have integrated a robot in to their branding.
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