No Wrapping is a web application that allows users to create online gift registries for weddings, showers, birthdays, and other events. Its target audience includes couples preparing for a wedding, parents, event organizers, etc.
The name "No Wrapping" refers to the fact that when a virtual registry item is purchased, its value (and not the physical item) is delivered to the owner of the registry. Therefore, no gifts actually get wrapped or shipped. This is a high-end, elegant "cash" registry site.
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The entire name should be included in the logo. Although a word mark alone could work, that would be unlikely to win this contest. A winning logo will likely include the name plus some minor additional design elements. See the logo.png example.
It is extremely important that this brand expresses class, sophistication, and a high-end experience. The brand should feel low-tech (even though it is not) and inviting. See the palette.png for a sample color palette.
Note that this brand needs to appeal to the wedding market as well as the broader online gift market. Therefore the brand should NOT include wedding specific elements, and it should NOT be overly masculine or feminine. However, we do expect that the majority of registry creators and shoppers will be women.
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