WynBox is an exciting new shopping concept where people buy items they love with the chance to pay only one dollar. It's an innovative idea, so we want the brand to suggest it does something a bit different.
We sell everything from electronics to fragrances. Please refer to our Beta site - http://www.wyngle.com.au.
Our target audience is the 18-39 age group with mid to high incomes. 60/40 female/male audience.
We'd like the brand to be premium, but also adaptable. We will be licensing the technology for other web sites to run, so it needs to be generic enough to integrate into their branding, but strong enough to stand on its own.
We quite like the current wyngle logo, but are also looking for something new. We're OK with taking elements of what's there, but we feel it is a bit soft and frilly at the moment and we want it to have more impact.
We could have a different font for the "Wyn" and "Box", or it could be the same font.