This logo is for the parent company/publisher of several websites/job boards that help truck drivers find jobs. TJM (Truck Job Media) will be used mostly on a simple website that will feature links to all the company's other websites/jobboards.
But the audience for TJM is NOT truckers. The TJM audience consists of two groups: 1) advertising managers at trucking companies; and 2) media buyers at ad agencies that represent trucking companies. These buyers develop media plans and advertise on website where they think they can find truck drivers to hire. TJM publishes several of these sites (www.SmartPhoneTrucker.com, http://www.DrivingJobsUS.com, http://www.TruckdriverApproved.com, etc), so this logo should look high-tech, digital, related to the Web, etc. Other "keywords" that come to mind are publishing, trucking, media, and job hunting.
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Mostly what I said above - this is for a publishing company. In the "old days" it would have been a magazine publisher, but we publish websites, so this logo should look high-tech, digital, related to the Web, etc. Other "keywords" that come to mind are publishing, trucking, media, and job hunting.
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