I am an established wedding photographer working middle of the market events. I want to move my business more upscale, so need to define my image with a new logo. My style is of photography is "clean" and fun. I use light really well. I make brides look pretty. I'm fun and a really nice relaxed guy to have around on your wedding day.
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My target are women 25-35 years old. Most are college or university educated. They are typically spending about 15,000 - $30,000 on the wedding and a significant amount of the money spent on the wedding they earned themselves( some funds come from family sources).
I do my business 100% in Vancouver BC Canada, its a relaxed,casual city, not as formal as many places. My clients can come from a variety of ethnic backgrounds, but Canadian born Caucasians and Asians are my majority of clients.