Attachment: Contains photos, colors and descriptions.
Website: http://www.weekendrumcakes.com (this site is temporary as we navigate our way through the small business start up process)
Target Audience: People who haven’t had rum cakes before and people who aren’t aware that rum cakes are readily available in the US. They are most likely older than 18, with the majority of customers being between 25 and 55.
• We want a logo that is of professional quality and eye catching. We want to seperate ourselves from the hundreds of cupcake companies out there.
• We want something that initiates thoughts such as – warm, fun in the sun, delicious, day at the beach, whimsical, vacation, and summer time.
• Ideas: beach, palm tree, hammock, umbrella
• We want to be able to print in light and dark background and in black & white.
• Abbreviate the company name
• Do not use pirate or boat theme