Everything I've attached has been basically rejected. Parts of them could still be implemented but as they sit, they aren't winners.
"The Well" is a creative production house that is many things represented by one. When you think of a well, what do you think of? It's reliable...consistent..sturdy...it's always there....BUT it's also mysterious!
What's down there? Where does it come from? What it provides is always exactly what I need!
In other words, businesses that don't have the creative ideas to come up with a commercial, viral video or web content know that all they have to do is go to "The Well"....and when they pull up that bucket they will receive everything they need to thrive.
In the desert, it was life-giving water....in business it might be a ton of creative ideas that connect their brand with their customer in a way that their competition can't compete with.
In a sports stadium, it might be the video that whips the fans into a frenzy by connecting with them at a molecular level...they are cheering and they can't help themselves...
It's THAT mysterious element that "The Well" provides!
What we are struggling with is that we aren't even sure we want to use the literal image of a well as it seems hard to convey anything forward thinking.
A well is sometimes just an old-timey image...and we want to both convey our classic approach to hard work and a professional ethic ALONG WITH the progressive way that we think about things.
Outside of the box is our natural habitat...
We seem to be the classic group that will "know it when we see it" but we haven't seen it yet. Will a well be the centerpiece of the companies logo? (maybe.) Will there be an entirely different picture or image that touches on a well, but never shows it? (maybe.)
I was told that details would help...so I hope this helps you...
I'm on your side...Im rooting for you...and I can't wait to see what you come up with!