"You can't trust your judgment if your imagination is out of focus" -- Mark Twain
The Wonder Project invites an executive team of brand builders and marketers to expand their imagination and consider what the future holds anywhere from 3-5 years to as far out as 20+. It needs to inspire a curiosity-fueled mindset that pulls each of us out of our day today work and invites us to listen, observe, connect with new people and make fresh, bold new associations between ideas!
We'll be searching for what’s at the horizon of culture and commerce as we reach out to the best informed and most provocative people/ideas/communities. We're looking at shifts in technology, retail, the consumer of the future – and the stability and structure of our world at large.
Our work will flux between periods of wild expansive/divergent exploration + then more focused, integrated synthesis/hypothesis development/idea prototyping/reporting. These learnings will be an on-going aid for navigation and priority setting at all levels of the organization. The key questions we aim to answer include:
1. what’s going to happen?
2. what should we do about it?
3. how can we have confidence we’re right and enroll/inspire others in our understanding?
The hope is to find a CONCEPTUAL approach that captures the tingly magic of open-minded, insatiably curious Wonder -- and the light of possibility that space reveals. This needs to move way beyond a cool looking "W".
Thank you for taking this on!!