I sell product that is of interest to the "overland travel" enthusiasts. Overland Travel refers to "vehicle based adventure travel."
Generally speaking, people that do this type of travel, travel and camp out of their vehicle, which often times involves backcountry (off highway) travel to remote locations, sometimes hauling their camping equipment a small trailer.
Overland travel also typically involves back country travel - off of paved roads. Some enthusiasts also do this type of travel on an on road/offroad motorcycle.
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