J.M. Equipment is an agricultural and material handling company that has been in the business for over 80 years. Being in the business for that long, you can imagine that our logo is a bit dated and does not fit the professional mold of a $100m+ generating corporation. Our audience has always been older farmers and industrial workers, but in the internet age, the younger people are taking over the family businesses and we need an image to reflect our new, younger audience.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
clean. Can fit in any design
Straight line and simple
Modern and sleek. Also straight line and can fit around any design
We need straight line; we need a BRAND; we have no insignia. I want people to look at our logo, color, or insignia and know who we are. We do not want cheesy like "a farm" or "old tractor" but something industrial looking yet simple. Something that can stand alone or have the full company name attached. We want that insignia to be on shirts, hats, etc without the company name and people know what it is.
I have the current logo attached. Our company colors include "Allis Chalmers orange (#e18021).
The other is a logo that i've been testing with, but it's too "industrial" and convoluted. We need simple and sophisticated. We need STRONG, yet subtle. We need something that does not say "farming" but can be used to fit a wide array of products and machines that we sell.
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