Logotype for the name “Trinity Falls” and a separate logo that can be used independently of the name.
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The “Organization” is a proposed 1,700-acre single-family residential master planned community located in McKinney, Texas 30 miles north of downtown Dallas. This logo/logotype design is intended to provide a memorable “brand” or identity for the community.
The target audience is young families and potential “move-up” homebuyers interested in a family-oriented community that provides an attractive, safe, and comfortable environment for families that are looking to “step up” from a “starter home” community to a community that offers more open space, higher design, better schools, attractive streetscape and common areas, neighborhood connectivity, well-designed recreational facilities and parks, and a sense of place.
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Bienes raíces e hipotecas
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
While we checked the “Abstract Mark” box to indicate we like the shape or symbol to convey this community’s values, it should not be so abstract as to not be tied to the land, the park, the river in some way. The use of a “Letter Form” may also be appropriate where it use on vertical columns limits the possibility of using the full name.
It is also important to reiterate that Trinity Falls is intended to be clearly different from adjacent communities due to its focus on preserving the intrinsic natural qualities of the river and the surrounding wooded landscape. These features are central to our planning, design, and marketing strategies and are expected to provide significant market differentiation in the area. The selected logo and logotype should reflect this emphasis on the natural environment. It should also reflect a contemporary lifestyle, avoid the use of strong “Texas”, “western”, “ranch” or “farm” associations, have sufficient contrast and body to facilitate recognition from a distance, be easily applied to large-scale site signage, and designed so as to facilitate night lighting.
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