We have a product that is on the market today under Select Kids. I have attached a picture of the old logo. This is a one off offering and as you can see the graphics leave something to be desired. It is time for a major face lift.
We want to completely rebrand this product but also introduce other, niche absorbent products under the Sposie brand beyond the highlighted booster. This brand will contain a wide range of absorbent solutions that will cater to mom's and the quality of life of their child from birth to age 12 when it comes to moisture management challenges. That means this line could include diapers, inserts, nursing pads, changing pads, bed wetting protection etc. The common theme is that all the products will provide moisture management.
Sposie will be the "brand" that this line of products will be consolidated under. Additionally, we would like to incorporate "a Select Kids Brand" tagline so that our existing customers do not lose the connection between the original Select Kids and the new Sposie. The logo must be able to appeal to moms regardless of the age of their child and confer the idea of quality and high performance. It can be "cute" but be careful that it is not too cute.
We did select a yellow theme and the original Select Kids is green and yellow. Please do not feel limited to stay with this color scheme. If you believe that other colors and combinations thereof would be better to combine the idea of infant/toddler/youth products with moisture control, then please do. The Sposie team is anxious to see your take on the idea.