The idea behind Love Fairy (lovefairy.com) it to become a resource for mostly everything related to love. Some examples of topics that will be discussed inside future articles would be loving your job, loving yourself, loving your family/kids, loving your partner, loving your friends, loving the environment we live in, loving our planet. etc. The Purpose Fairy should be a symbol for something that would remind how love is present in most areas of life and the many forms in which love can be experienced, but also an entity that gives advice on how to improve the act of love, your relationship etc. The target is pretty much everyone (65 % females, 35 % males)
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