We're looking for something unique (sets it apart from other outdoor brands) that announces mystery, wilderness and a return to simplicity. We want people to visit the town.
Look at these for photos/videos of the landscape:
These brands for inspiration: Fayettechill, Buffalo Outdoor Center, Solo Stove, Ugmonk, Field Notes, senderopc.com
We prefer minimalist, simple designs.
Please refer to our photos and social media (instagram.com/haparkansas). If your design has a landscape, please make sure it's accurate. Hartford sits in a valley between two small mountains. The mountains look like rolling hills, and we have a lake.
We want people to visit and take action in Hartford. See if your design allows for something like: a small cabin, or footprints, or a hiker, campfire, or tent (those are just ideas, there could be other good ones too). The design might not have room for that, and that's OK too. Don't force it. :)
It needs to fit well in social-media profiles, on a webpage, in print and on merchandise. We will need one that’s versatile, so please help us see how your logo is versatile. :)
If the design allows, we request variations that include the following:
In full multicolor
Single-color outline for merchandise
Vertical layout, if possible
Horizontal layout, if possible
Main logo with both “HAP” and “Hartford Adventure Project”
Logo with only “HAP”
Icon/Illustration-only, without words
Most of the time, “HAP” on a curved line isn’t working
Thank you so much for your patience and time. We appreciate it! Thank you for helping us bring life back to our beautiful hometown.
We prefer minimalist designs with lots of empty space.