Here are some words that represent who we are: Commitment, Greatness, Impact, Grounded, Extraordinary, Vision, Passion, Excitement, Focus, Disciplined, Driven, Discerning, Awareness.
Don't get stuck in thinking that it NEEDS to have "LPW" in the logo. Get creative and be bold with your creation.
Our focus in business is working with retail brands that provide an experience. i.e. franchising, entertainment, restaurants, and click-to-brick that provide an experience that draws you back.
Its important that no matter what colors we have that it also looks great in B&W.