We're launching a retail coffee and chocolate company. Mall-based, with 3 locations already signed. We've got a logo that we like but we're looking for a pro to really capture the essence. See the attached designs, but "clean, sophisticated and luxury" are words that should describe the logo we choose. The concept will be a contemporary take on old world luxury. the attached logo appeals to us because it's reminiscent of a European seal. Our packaging will include actual stamped wax with this seal embossed within. We may end up with two, one with an outer ring that simulates the wax stamp for cards and print, and one without for the stamp itself.
Our vendors and suppliers are socially conscious, our model will be deeply involved in local communities. In addition to our jumping off point, we've uploaded several images that we really like as potential wayfinders.
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Our target audience is a mid- to upper-mid class woman, conscious about social values, but keyed in to luxury.
The winner will give us a Luxury brand logo that carries the feeling of what we've started with -- the daring designer may try to blow us away with something new. Both approaches are totally okay with us.
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