We are an organization that specializes in digital advertising in a wide variety of formats. There have been a lot of acquisitions and this environment (social network) will be one of our first attempts at integrating our cultures. We are a fun group with a sense of humor and like clever and unique design elements. The name MagnetIQ is meant to symbolize the coming together of ideas and agencies and will serve as a place for employees to post questions and have them answered by anyone in the network. Have fun with the logo and be creative we want this to be something all of our users will like to have fun with and we don't want it to seem corporate as we really want to encourage adoption.
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Our target audience is our internal employees. This needs to be something they can relate to and something that will strengthen the tie between the agencies. It will be the single most important influence on uniting companies and individuals from a variety of backgrounds.
I don't want to give a lot of direction here. Keep it colorful but not crazy. We want it to look professional but also not boring. We don't have specific colors that we need to incorporate so feel free to try some combinations. We are fine with including the brand name, but it would be nice to have a visual representation of MagnetIQ (\mag-'ne-tik\). Use IQ if possible to tie in knowledge, thinking, brains etc. Please don't feel limited by this description, you guys are the experts.
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