Thank you for taking the time to look at this message. I hope you may be able to help a non-profit that is looking for a new brand identity. The Organization, Main Street Steamboat Springs, is a Nationally recognized Main Street Organization(http://www.preservationnation.org/main-street/) who work with businesses in Steamboat Springs Colorado to Promote small businesses in the Downtown Area of Steamboat Springs, CO, USA.
Steamboat Springs, is a summer and winter tourist destination located in Northwest Colorado. The town is broken up into two distinct areas, Downtown (where most businesses and restaurants are located) and the Mountain, where most housing, Hotels and Condominiums are located, around the Steamboat Ski Area.
The goal of Main Street Steamboat Springs, is get people visiting the Steamboat Ski Area, away from the Mountain, and into Downtown Steamboat Springs. The areas are about 3 miles apart, and many that visit Steamboat do not know much about Downtown Steamboat upon first visit to town.
We want our logo to highlight that Steamboat is more than just a ski area.
We are looking for simplicity as well as sophistication. Our current logo is far too busy and is not scalable to smaller sizes. We would like a bug/icon to be built into the logo that would be able to identify the company without needing to use the long wordy name. We do not want gradients or drop shadows. Colors should be limited to no more than 3. We would like to see positive(on white) and negative(on black) uses of each design. Logo should have a year round feel. We DO NOT want anything about Skiing or centered around Mountains. The logo should center around businesses and shopping/dining. A few other items to play with may include western heritage, Cowboys/Rodeo, Fine Dining, Arts and Entertainment, Colorado and the Colorado Flag. The target for this logo is B2B first and B2C second. We are very open to all design submissions but we know we want designs that are simple, uncomplicated, with an obvious Icon that is scaleable and could stand alone to be a Main Street Icon.