We want our logo to convey that we are different from the run-of-the-mill pool service company. Our experience, training, attention to detail, and commitment to energy savings make us the only choice for the discriminating pool and spa owner who is looking for quality and reliability over cost. We are head and shoulders above the competition and we want folks to know!!
A clean, modern, but not too "trendy" look. We like the idea of an abstract mark symbolizing water, but would love to see it somehow also convey the energy-saving aspect.
The word "placer" in our name can (probably should) be less prominent than "pool & spa", possibly even in a smaller font, on a separate line, or...be creative!
Interested in seeing a maximum of two fonts for company name. No cursive. Clean and easy to read fonts only, please.
Gradients are interesting! (Is that the right term? see second example in attachment, 410 dental) As you can see from the examples we've chosen, we like the idea of incorporating an abstract mark into the logo or even in place of a letter in the name. This logo will be used on truck signage, business cards, website, uniforms (workshirts, t-shirts, caps), and letterhead.
We want to distinguish ourselves from the other pool-service companies, but still need folks to instantly understand that we do take care of pools! Hoping for simplicity, with a look professional enough to show we've been at this a LONG time, but not TOO stiff or stuffy.
We're two very real people, doing the heavy lifting ourselves, so we don't wish to convey an image of a big far-off corporation; nor do we want to come off as "folksy".