We provide athlete development resulting in physical, mental, emotional & leadership growth. Primary target audience are 12 - 25 year old hockey athletes as they work to play at the highest levels of high school, junior and college level play. Secondary market are 12 - 40 year old athletes of any competitive sport.
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We have come up with a generic FIVE7 "grow your game" logo and tagline. My partner is an ex-professional hockey player. His name is Eriah Hayes and his jersey number was 7. We have worked in Eriah's initials into the E in FIVE in our logo design that we would like to keep. Eriah is part of our brand. Our development gym is located in a local hockey rink. We plan to open several gym's following this model. We will also be selling monthly subscriptions for hockey development essentials. This will be a national marketing campaign targeting youth hockey athletes ages 10 - 30. An example of a monthly package would be, SEX wax, hockey tape, and a stick handling training tool. The name FIVE7 represents a connection that Eriah and I have, I was born on 7/7/73 and Eriah was born on 7/7/88, 7 is our connection, and we have five sevens in our birthdates.
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