We are RABE Kontor GmbH (english translation: Raven Office Ltd.), an e-commerce business selling products under private label on online marketplaces such as e.g. Amazon and Ebay.
We are looking for a design for our private label „Waipur“ under which we sell premium quality and eco friendly home- and kitchenware and barbeque accessories. We are targeting private clients with medium and high household income of the Sinus-Milieus Liberal Intellectuals and Cosmopolitan Avant-gardes (especially moms and BBQ passionates) and B2B clients (catering, cafeteria, take away). The design should transport the key elements of our product philosophy: The symbiosis of sustainability and style, awareness to waste reduction and modern urban life; enjoy our premium quality products and make the world a bit greener.
The word is derived from the Maori word for water (wai) and the German word for pure/sheer (pur).
Our first product will be disposable palmleaf tableware. Later, we are adding more home and kitchenware made of further sustainable materials (e.g. bamboo, sugarcane) or made of materials with a low ecological footprint (e.g. non plastic drinking bottles or reusable grill pans). So the design should work for a wider range of sustainable, "cool" and trendy products.
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The design should be in line with our product philosophy (see above). Since our products link design and joie de vivre with sustainability, the design is invited to be trendy, loud and unfearful. Contrarily, our label is not meant to attract fundamental greenies, so the design should not transport a silent and friendly eco-only presence.
Technically, the design should be easily usable for small (400×150 pixel) and larger sizes, i.e. in emails with our clients, on our website, on our products (printing and stamping) as well as on the packaging. Furthermore it should be suitable for CMYK, black-and-white print and RAL-format; ideally as Favicon. The design should work on a stand alone basis as well as in connection with the brand name.
Does your mandate include variations: (a) one design with our company name and the logo and (b) one with the logo only? If so, please provide us with both variations.
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