We would like both "vertical" (e.g. ratio about 5 high and 4 wide) and "horizontal" (ratio about 3 long and 1 high) versions of a logo.
We want to use it for the following purposes:
1. Logo for all correspondence including business cards
2. Branding logo for documents and reports
3. Branding logo for teaching materials including power point slides
4. If suitable, a logo for the web site
We would like the name "Blue Wren Group" to be included in at least one version of the logo.
While we are not specifying the use of a wren, the actual blue wren we have in mind is the "Superb Blue Wren" AKA "Fairy Blue Wren" (Malurus cyaneus) <http://www.ecocentre.com/bw_generalinfo.html#>. If working with a blue wren as a base, perhaps consider multiple wrens. The character of the wren is more "rampant", "perky" "confident" and "upright" than "submissive" or "innocent"
Colour is obviously important with that name, and preference will be given to logos with a simple use of colour. Nothing florescent, please. Preferably so that it can be reproduced on a white or colored background.
We will need all source files in both the major vector and raster formats. We need to hold the ability to alter colors at will and provide additional formatting at will.
We do NOT want anything too intricate, cartoonish, or flashy. We require a simple, clear, straightforward, appealing, and professional logo.
Please do not use any stock images or clip art in the logo.