Target audience - young, super smart professionals (25-35) who want to take their lives to the next level. They are wicked intelligent with at least a honor's degree and likely a master's, they read Harvard Business Review, the NY Times, fun/smart blogs, they watch TED video's and tend to know the trends in all area's - music, fashion, business, health/wellness, tech.... They are fit, they run marathons and practice yoga and pilates. They value integrity, transparency, knowledge, the environment, their career's and "having it all".
A few words that we feel describe us -
Energy – what goes around comes around