Arc Intermedia is new marketing agency that will launch in January 2010. The agency will provide a number of interrelated services, such as website design, search engine advertising, direct mail campaigns, social media, html email marketing, print design and consultation on other marketing solutions.
I have been in the communications and interactive fields for over 20 years. Clients come to me because they have problem. They want to hear how I would solve it and then ultimately ask me to take on the assignment. I focus on marketing challenges from a business standpoint first.
Having a very positive, "can do" attitude is why clients stay with me. This should come through in this logo.
With this new agency, we will focus heavily on smart, upfront planning. Having a strong strategy is paramount. Next we design, code, produce or complete whatever production is required. A huge benefit is that this agency will have expertise in all these related fields.
This logo should convey the feeling of a progressive, company that is also solid, stable and worthy of being entrusted with 6 and 7 figure budgets. We give respect and want to be respected.
This logo should offer a big company feel, not some coder working out of his basement (not that this is what I am).
The logo should convey the following attributes:
Progressive, Nimble, Organic, Forward-thinking, Elegant, upward mobility.
It should not convey these attributes:
too masculine, ominous, blocky, immovable, informal.