Marketing to health-conscious female consumers for specialty food companies and retailers
When food companies want to reach women shoppers, they call on us.
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The type of clients my company seeks to attract are primarily organic, healthy and natural food brands & food retailers/supermarkets that stock these sorts of products. In the USA, most of my clients' products are sold at Whole Foods Market, the country's leading natural foods retailer. The brands I represent appeal to shoppers who are health-conscious and don't mind spending a lot of money on groceries. If you're not familiar with Whole Foods Market, see their website - http://www.wholefoods.com. I love the fonts they use and the general look at feel of all their design. While I don't want to copy their design, I do want to have something similar.
Images to explore include: (Must imply grocery shopping)
* a modern, simple grocery shopping cart/trolley
* a modern, simple grocery basket
* a modern, simple green purse (to imply female shopper & also "green" consumer - healthy, eco-friendly
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