• A logo that immediately suggests our industry (freight broker/trucking brokerage)
• A logo that is clean, uncluttered, and easy to reproduce (3-colors max). It should work well in both small and large formats.
• A logo that includes our company name, Matchmaker Transportation, in a clear, easy-to-read typeface.
• A simple, elegant logo solution that will draw instant recognition from our clients and our carriers (truck drivers).
We do not want:
• Cartoons, stock photography, or clip art in our logo
• Hearts or other symbols that would mislead clients into believe that we are a dating service or matchmaking company
Our current color scheme is: Deep blue: #293A6C, Lighter blue: #8493BB, White and Yellow: #F8C42A. We are not opposed to keeping a similar color scheme, but we are also open to new colors and ideas.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
In 3 sizes small medium and large