What does this company / business does
Our company focuses on helping older adults and their families and friends connect to services related to eldercare/caregiving. It's a combination of services that address both the needs of elders as well as the needs of their adult children.
Adult children often struggle to balance their own lives and the lives of their immediate family (including small children/teenagers) with the needs of their aging parents. Many families are separated by geography/don't live in the same city or town which makes coordinating care for elderly parents difficult. My company helps organize care with local caregivers, helps families be aware of the resources that are available to them, and helps everyone across the board reduce the stress that comes with caring for an elderly love one.
The services include providing connections to physical services (local in-home nursing staff available in your area, transportation to/from medical appointment, organizing delivery of groceries/medical supplies/routine services like laundry or meal delivery) as well as support services (stress management, calendar organizing, facilitating legal or financial consultations, online exercise or wellness classes, educational resources to give more information to families about the challenges of aging, access to the latest research on age-related issues).
Basically, it will help older people and their loved ones with the everyday physical challenges of aging as well as the logistic/organizational/practical aspects of coordinating care for aging relatives for distant family members.
Ultimately, it helps preserve quality of life and independence for the millions of Americans who want to grow old with dignity and pride.
About our customers
Older adults facing the challenges of aging (physical, psychological, social) as well as their families and friends, many of whom are often distant and need help coordinating services as well as staying organized and up to date on the individual needs of their loved ones.
It's for people who want to be able to be helpful to their aging parents and make sure they get the services they need to age as gracefully as possible. This can include everything from actual caregivers in their house to access to transportation to appointment to access to reminders to take pills, online classes in yoga for wellness, etc...
The character, spirit and emotion we want to convey
It should be clear and optimistic, convey a sense that aging isn't all gloom and doom but rather just another part of life to be managed successfully by you and your loved ones.
Nothing super weird that looks like it's a drug company or something outer spacey.
Unique aspects about our the business or brand
Honest, optimistic, straightforward
Clear/direct, plainspoken, easily understood by older people
Caring, warm, human, spirit of kindness/optimism/ personalized
One-stop shop for any issues related to aging
Respectful and reverent toward those who are aging, not viewing aging as a stigma/curse.