Let's keep this short and sweet:
We're looking for something that will below both us and people away... That's it
Alright maybe a little more detail
Going back to who we are, the logo design has to reflect that we're not about Facebook, or Twitter, or whatever the latest tool is. We're about making change happen, starting movements and finding people to connect with our clients. Yes we use these tools, but that's because they are the best we have right now (but we also use some traditional tools when it fits).
I want something that can stand on it's own, and doesn't need a lot of words or explanations.
For colours, I'm open, but we are a primarily male company, and I am the figure head, so something a little more boy esc, would be ideal.
In addition, this logo will be appearing on different online services like YouTube, Twitter, Facebook, Linkedin and will be shared throughout different blogs, so it has to look good even very small.
Finally, I love the name Socailmark Media, and want to be able to easily read it within the logo design. You can have cool graphics, but I still want to see my name.
Thanks, and good luck
Ps. Attached is what I often use for my Speaking engagements to give you an idea of the style I like (you can ignore the words)