I am the founder/ CEO of this start-up. My background is in sales and marketing, specifically in the the pharmaceutical and biotechnology fields. Working in these fields I have had the opportunity to see a variety of marketing campaigns that have been successful and that have failed. In addition, I have seen firsthand what makes a medical practice successful. and the unique challenges physicians working in the US face. VitalFire will help physicians overcome these challenges. I hope to lead this entrepreneurial venture in a way that allows its employees the freedom to make their own decisions to grow the business. A corporate culture I hope to emulate is that of Apple or Google to some degree.
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The target audience is primarily physicians running private medical practices in the US. Secondary targets will include Chiropractors, Dentists, Naturopaths, and other Healthcare Providers. These targets are intelligent especially as it relates to the sciences. They are over worked and yes, I know we are talking about physicians, but in many instances underpaid. The personality types of my target audience are varied, but there are some common threads through out. These include a thirst for knowledge, strong characters, and self confidence to name a few.
With the name of the organization I was looking to meld vital signs and wild fire. The idea is to tie in the medical nature of the business with the idea that our marketing, specifically the digital marketing will spread like wild fire. So if a vital sign (picture attached) could me melded with flames in a memorable/ sticky fashion that would be ideal. I do not want orange or red flames, however, because they seem too harsh and not appealing. I have attached some blue flames which I am currently using that I like as a color scheme.
I do not want to limit the designs to just flames, however, as I realize I am not the creative genius here.
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