Target audience: college educated professional women, earning at least $75k who are tired of chasing a paycheck and feeling trapped by corporate expectations. My business does coaching (1:1 and groups), I'm writing a book and I've developed an ecourse to help these women develop a plan to create 'option b' -- self-employment, a new better suited job, flexible terms, etc... - a plan so they don't feel trapped by following the rules. However, these women do not want to throw everything away and definitely don't want to down-size their lives.
Overall brand message: we're not meant to be a corporate prisoner. I'll help you escape, do work that matters and find the freedom and joy to live.
I'd like to be inspiring, yet grounded.
Brand personality: authoritative and credible, real and authentic, inspiring, approachable and fun
Vision: MichelleLEvans.com is THE go-to place on the web for those who are unhappy with their current job, who feel (or hope) they're meant for so much more and want to create new opportunities (either a new job or doing their own thing).
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
In addition to the logo, I'd like a simple brand style guide that talks about fonts, the color palette and usage. I'd like the logo in color, as well as black and white. I'd like all of the native files as well as jpeg versions. Once this is completed, I'll need to design a website banner header and Facebook/Twitter/YouTube/G+ artwork as well as discuss an iTunes cover.
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