Think of it in terms of a global brand and not only a UK brand.
It will need to stand in a league with LinkedIn, Facebook and Pinterest. The logo will need to be used in URL/Apps/Icons
The vision is of making your everyday local experience more fun and efficient so that you can truly love where you live.
The above are all guides to what we are thinking. However, we are open to any ideas outside these guidelines if you believe it better represents what we are trying to achieve.
Key words: Connecting, Neighbours, Everyday, Community spirit, Local activities news and events, fun, efficient, enriching.