The goal of the business is to support people to gain greater freedom in their lives from getting relief from inconvenient or uncomfortable chronic conditions, such as irritable bowel syndrome (IBS), insomnia, migraine headaches, chronic pain, pms, menopause. I want to emphasize living a full, rich and active life, rather than emphasizing the problem, while at the same time not making light of or discounting any discomfort and limitation people may have. Right now, I only have one product available, but will be adding several others.
Target Population: The target population is mostly 30’s to 50’s, with some older, and a few in 20’s. Probably, 60% are women. While the logo should be interesting, I would prefer it not to seem too “young,” but definitely should not suggest “senior.” Also, I would like it to suggest trustworthiness and professionalism (part of the approach on the website will be to offer reliable information for free and my product if it seems appropriate for the particular customer). So, perhaps a mild medical or health care flavor, if it does not take away from an otherwise interesting logo. Buyers will be seeking complimentary/alternative treatments for their problems (will probably have tried strictly medical methods and have not gotten enough relief).
Relationship to Website: This Logo design will dictate the design of the website that will be built. It also needs to work for a business card, CD package label and stationary.
• .PSD Logo
• Logo as a high-res jpeg
• Thumbnail logo/banner version for avatars – Flickr, etc. as well as potential email signature icon, etc.