IMPORTANT---------See our attachments for our DNA Visual Brand Driver Brand Assets etc PDF 16 17 18------------- Include where we are located: Park City, UT-----------
All our labels would be illustrations.
Visual Brand Driver
Celebrity: Daniel Craig in James Bond. Gets his hands dirty, sophisticated, capable. Personality: irreverent.
Object: Ice Axe: Tool, Winter, work, not for the cheap or faint of heart.
Color: Flat earth/dark tones with with juxtaposed Metallic.
Font: Modern Sans Serif
Place: Park City:
Animal: Elk. An Herbivore, built-in tools, Native animal, not a predator.
Activity: Mtn Biking. Gritty, Rough, But Gorgeous
Vehicle: Jeep Grand Cher. Strong, Capable, utilitarian, but not cheap.
Food: Steak with Wasabi Mashed Potatoes Leeks. Pure, Simple, Sophisticated
Furniture: Adirondack Chair. simple, sturdy, outdoors.
Essence: Gritty and Gorgeous =
I have added photos of Park City for inspiration:)