Minoe is Mothers in Need of Entertainment. We are a website startup working to facilitate local mom groups in neighbourhoods around the world. We offer a safe, secure, private environment for women to interact, socialize and organize their daily lives. Features such as discussions, marketplace, business recommendations and meetups are all major features of our site.
Our target audience is women and mothers between the ages of 25 and up who are active in their neighbourhood.
We are "fish" themed in that, while Minoe is an acronym, it also ties into the idea that actual minnows swim in a school and stick together, as do our groups of mothers and women. We would like to continue on with that theme.
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We would like to see designs which include a fish, specifically a minnow, as our theme is "schools of minnows who stick together". A fish is not mandatory, we are open to all concepts.
We would also like to communicate the other features of safety/security and local (neighbourhood based).
A monochromatic colour scheme would work best, including shades of our primary blue (#4ea9c8) mixed with shades of grey, white and black.
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