is a locationbased app which shows the user a newsfeed with information about what is happening around him and also adjusts the content when the user is moving.
The app allows the user to update by reading the information, to connect by posting new information or also to react to an existing post. This reaction can either be a like, a direct comment or a private/ group chat.
stands for update (What's happening around you?), connect (Who is living in your surrounding?) and interact (Who shares the same interests and want to meet offline?)
app people can share and receive information about their city, because the most relevant things are happening in the direct surrounding. Users can connect to the environment they live in by connecting with other users around them (e.g. looking for someone with the same interests or exploring the magic spots of the city) and the user can interact with each other by meeting offline after they connected online and share their interests together.
is the answer to the anonymity in cities, it provides the user relevant information in his surrounding and it also helps the user to find the connection to his city and its people again.
The Vision of the product: is the digital companion in your urban life.
Target Group: Digital Urban Heroe.
- Digital: Being online is part of their DNA
- Urban: Loving the lifestyle which comes with city life
- Heroe: Always the first to try new things
A digital urban heroe uses his smartphone minimum 4 hours a day, he lives in a city with a population of more than 500.000 inhabitants and he shares minimum once a day content on social media.
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Diseño de inspiración
- The design of the logo should be in a clean and simple style
- an Icon should be created which can work as a standalone
- Location-based theme or community-theme should be represented in the icon and/or logo
- Additional challenge: The icon also represents “mw”
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