The logo will appear on our website, will be seen on the app retail store websites, will appear as the icon on the user's phone and on other mobile devices of all varieties. We also expect it to be used in marketing materials, and in print ads. The logo must resonate authentically and be visually appealing to the youth wherever they see it. The logo should also be visually appealing to the public and funding agencies. We will accept logo styles in addition to word marks, pictorial marks and web2.0 marks, including abstract marks or combination designs. It is very important that the logo avoid depressing imagery and that it seeks to evoke authentic and positive feelings in the youth user/viewer. Equally important is that the logo must be something a homeless male or female in the target age group would be comfortable downloading to their phones, and that it does not brand them as homeless to others who see the icon on their phone. We recognize that the age group of our population challenges the designer to create a logo that appeals to older youth who may have been on the street a while or who are seeking to escape a gang life or abuse, while still appealing to younger traumatized runaway youth. Here are some relevant phrases and words that our youth focus groups have suggested that the font, graphics and colors should help communicate: empowerment, safety, trust, hope, choice, support, care, acceptance, connections, security, positive, guide, resources.