Client: Mockingbird Sing
Brand/Product: Ladies Boutique
Background Info: Mockingbird Sing
Mockingbird Sing is a retail shop offering designer clothing, accessories, home wares and vintage furniture to the Castlemaine area.
The company’s vision is ‘to provide customers with a beautiful selection of well-made quality clothing that is unique to the Castlemaine area. The clothing makes the buyer feel special and fabulous! All set in a magical, romantic setting that takes them to another place’.
Mockingbird Sing operates serving local Castlemaine (Victoria, Australia) customers and visitors that come into Castlemaine for a holiday and short break.
Objectives of the work:
To create a logo for Mockingbird Sing that can be applied to many mediums – website, letterhead, business cards, products, stickers, etc.
What design elements are required?
Consideration needs to be taken into account for possible future mediums:Website (logo, photos, fonts, colours and other branding elements such as look and feel of design).
The design will also be used for Personalised Labels, Shopping Bags, Shop sign etc.We are looking to retain the look and feel as set out in our current business card (see below). Note that the gold text is printed with gold foil print.
Please also look at our Facebook page for further info on the shop. https://www.facebook.com/pages/Mockingbird-Sing/426648364094741?ref=hl
Brand positioning statement:
We are the old world and it's craftsmen, real romance and the artisan, slow days of long conversation, fresh cut flowers and Sunday morning papers. We are the dream weavers and the free thinkers, the wild heart, the truth seekers. We are the open road and the rush of chance, the first to love and the first to dance.
The tone of voice is romantic, elegant and free thinking.
Primary: Females aged 25 – 50 with medium to high disposable income
Secondary: Men aged 27 – 50 with medium to high disposable income